But now back to Julie Edel Hardenberg’s film posters. The artist has assumed the role of film director, and together with her photographer, Lars Frederik Andersen from Deluxus Studio in Nuuk, she has borrowed from the language of dreams that Hollywood uses when heroes are to be made. But how often do we actually see a Greenlander as a superhero? Or just as the main character in a feature film?
The film industry has almost exclusively presented the Caucasian type, sharply followed by darker Afro-Americans, as the prototypes of a heroic figure. Bearing in mind how over the years various development strategies have in turn formulated the ideal of a good Greenlander (on the basis of European models, of course) and how great the cost has been for the Greenlandic language and Greenlandic self esteem, we register a particularly strong statement in Hardenberg’s consistent use of her fellow-countrymen in a cinematic context and in her presentation of a cross-section of the people who live in Greenland today. Not only does she succeed in one stroke compensating for the absence of Greenlanders in the dream industry, she also gets to present her very own version on what heroism is in a Greenlandic interpretation.